As a professional perfume manufacturer and perfume factory in China<\/strong>, we found that the two exhibitions attracted very different types of buyers. The Canton Fair provided more opportunities to meet professional international buyers, while the Hong Kong exhibition had fewer serious perfume buyers.<\/p>\n More importantly, these exhibitions showed us that having good perfume products is not enough. Product selection, bottle design, packaging, fragrance performance, pricing, communication, and customer follow-up all influence the success of international perfume business.<\/p>\n Apr\u00e8s avoir assist\u00e9 \u00e0 la 136e foire de Canton et \u00e0 l'Asia Pacific Beauty Expo de Hong Kong, j'ai pu me faire une id\u00e9e de l'\u00e9tat actuel de l'industrie du parfum et mieux comprendre les r\u00e9sultats de ces deux expositions.<\/p>\n Tout d'abord, en ce qui concerne la foire de Canton, la qualit\u00e9 des acheteurs de parfums semblait assez \u00e9lev\u00e9e. La plupart \u00e9taient des acheteurs \u00e9trangers l\u00e9gitimes, dont beaucoup poss\u00e9daient leurs propres marques. Si l'on consid\u00e8re les visiteurs de notre stand, la majorit\u00e9 d'entre eux venaient du Moyen-Orient et d'Afrique, suivis par l'Asie du Sud-Est, et seulement quelques-uns d'Europe et des \u00c9tats-Unis. Dans les conversations, la plupart des visiteurs ont \u00e9t\u00e9 attir\u00e9s par notre stand parce que nous sommes une fabrique de parfums, et ils \u00e9taient plus int\u00e9ress\u00e9s par des parfums personnalis\u00e9s que par des stocks de produits pr\u00eats \u00e0 l'emploi. Ils n'ont pas montr\u00e9 beaucoup d'int\u00e9r\u00eat pour nos parfums existants, principalement parce que la s\u00e9lection d'\u00e9chantillons ne r\u00e9pondait pas \u00e0 leurs attentes. L'agencement des produits et la palette de couleurs posaient probl\u00e8me, et le design des flacons ainsi que la long\u00e9vit\u00e9 des parfums correspondaient davantage aux go\u00fbts de l'Asie du Sud-Est. Pour les acheteurs d'Europe et du Moyen-Orient, le design de nos flacons n'a pas attir\u00e9 leur attention. Bien que notre stand ait la m\u00eame taille et la m\u00eame d\u00e9coration que les autres, nos parfums semblaient quelque peu banals, car nous n'avions pas de bo\u00eetes d'emballage assorties. L'emballage et les flacons doivent se compl\u00e9ter, mais les flacons individuels de notre stand \u00e9taient trop simples. En revanche, d'autres stands avaient des emballages un peu plus \u00e9l\u00e9gants, qui mettaient en valeur l'attrait visuel du parfum et attiraient davantage l'attention. En outre, la plupart de nos flacons de parfum \u00e9taient plus petits (50 ml), mais de nombreux clients \u00e9trangers pr\u00e9f\u00e9raient des formats plus grands, ce que j'ai particuli\u00e8rement remarqu\u00e9 \u00e0 l'Asia Pacific Beauty Expo.<\/p>\n Cependant, la majorit\u00e9 des visiteurs de notre stand \u00e9taient int\u00e9ress\u00e9s par des parfums personnalis\u00e9s. Ils avaient leurs propres marques, leurs pr\u00e9f\u00e9rences en mati\u00e8re de parfums, leurs mod\u00e8les de flacons et souhaitaient une certaine long\u00e9vit\u00e9 des senteurs. Beaucoup ont \u00e9t\u00e9 attir\u00e9s par le mat\u00e9riel promotionnel de notre usine.<\/p>\n Cette exposition m'a beaucoup appris. Par exemple, lorsqu'on parle aux clients, il est important de se concentrer sur ce qui les int\u00e9resse et de mettre en avant les points forts de notre usine, comme la rapidit\u00e9 des livraisons et la comp\u00e9titivit\u00e9 des prix. Il est essentiel d'\u00e9tablir la confiance et de faire preuve de sinc\u00e9rit\u00e9 pour laisser une impression positive. Une autre le\u00e7on \u00e0 retenir est l'importance d'avoir confiance en soi lorsqu'on s'adresse aux clients. La confiance vient de la compr\u00e9hension de nos produits et de la conviction de leur qualit\u00e9. Lorsque nous parlons de nos parfums, nous devons rassurer les clients en r\u00e9pondant clairement \u00e0 leurs pr\u00e9occupations et en montrant que nous avons l'expertise et la confiance n\u00e9cessaires pour r\u00e9pondre \u00e0 leurs besoins. En am\u00e9liorant notre propre connaissance des produits, nous rendrons \u00e9galement les conversations plus fluides et plus professionnelles, ce qui est essentiel pour maintenir l'int\u00e9r\u00eat des clients. Si nous les faisons attendre trop longtemps ou si nous semblons incertains, ils risquent de se d\u00e9sint\u00e9resser et de partir. Une communication efficace jette les bases permettant de passer \u00e0 l'\u00e9tape suivante des n\u00e9gociations commerciales.<\/p>\n Une autre question importante qui s'est pos\u00e9e est celle de l'indication des prix sur place. De nombreux clients souhaitaient conna\u00eetre imm\u00e9diatement les prix des parfums pr\u00eats \u00e0 l'emploi (eau de toilette, eau de parfum) et des parfums personnalis\u00e9s. La premi\u00e8re \u00e9tape consiste \u00e0 pr\u00e9ciser si le client est int\u00e9ress\u00e9 par des produits personnalis\u00e9s, puis \u00e0 fixer le prix en cons\u00e9quence. Le prix doit \u00eatre \u00e9quilibr\u00e9 : s'il est trop bas, l'usine risque de perdre de l'argent, s'il est trop \u00e9lev\u00e9, le client risque de se d\u00e9sint\u00e9resser du produit. Il est \u00e9galement important de conna\u00eetre le pays du client, car cela permet d'\u00e9tablir des prix plus pr\u00e9cis. Il est essentiel de collecter les cartes de visite et les coordonn\u00e9es, comme les num\u00e9ros de t\u00e9l\u00e9phone et les adresses \u00e9lectroniques, pour rester en contact. De nombreux clients ne nous ont ajout\u00e9s que sur WeChat ou WhatsApp, mais les r\u00e9ponses sur WeChat \u00e9taient g\u00e9n\u00e9ralement plus lentes, et l'envoi de plusieurs messages ne donnait lieu qu'\u00e0 quelques r\u00e9ponses.<\/p>\n En fin de compte, nous avons recueilli les informations sur les clients que nous attendions, mais le v\u00e9ritable d\u00e9fi r\u00e9side dans le suivi. De nombreux clients n'ont eu que de br\u00e8ves conversations et n'ont \u00e9chang\u00e9 que leurs coordonn\u00e9es, et il se peut qu'ils ne se souviennent plus de nous par la suite.<\/p>\n \u00c0 l'Asia Pacific Beauty Expo de Hong Kong, les r\u00e9sultats ont \u00e9t\u00e9 beaucoup moins impressionnants qu'\u00e0 la Foire de Canton. Au cours des trois jours, la plupart des visiteurs semblaient venir du Japon, de la Cor\u00e9e et d'autres pays asiatiques, et tr\u00e8s peu d'Europe ou du Moyen-Orient. En face de notre stand, il y avait un stand de parfums de Duba\u00ef et, \u00e0 proximit\u00e9, un stand de Guangdong. Si l'on compare les produits et la s\u00e9lection d'\u00e9chantillons, notre stand ne se d\u00e9marque pas beaucoup. Les autres pr\u00e9sentoirs de parfums, comme ceux de Duba\u00ef, proposaient des parfums et des flacons plus attrayants pour les clients internationaux. Leur emballage \u00e9tait assez similaire au n\u00f4tre, mais il \u00e9tait dispos\u00e9 de mani\u00e8re plus attrayante et plus \u00e9l\u00e9gante, avec une plus grande vari\u00e9t\u00e9 d'\u00e9chantillons. Notre stand, en revanche, manquait d'attention aux d\u00e9tails de l'emballage, avec de nombreuses \u00e9tiquettes de fortune et des emballages endommag\u00e9s, ce qui rendait la pr\u00e9sentation moins attrayante. Nous n'avons pas non plus attir\u00e9 beaucoup d'acheteurs s\u00e9rieux. La plupart des visiteurs \u00e9taient des commer\u00e7ants locaux, en particulier de Guangdong, qui cherchaient \u00e0 acheter des produits pour les revendre \u00e0 l'\u00e9tranger. Il y avait tr\u00e8s peu d'acheteurs l\u00e9gitimes de parfums \u00e0 l'exposition. Dans l'ensemble, la qualit\u00e9 des visiteurs semblait inf\u00e9rieure \u00e0 celle de la foire de Canton.<\/p>\n The quality of perfume buyers at the Canton Fair was generally high.<\/p>\n Most visitors who came to our booth appeared to be professional foreign buyers, and many already had their own perfume or fragrance brands.<\/p>\n From our observations, the largest groups of perfume buyers came from the Middle East and Africa<\/strong>, followed by Southeast Asia. We saw relatively fewer buyers from Europe and the United States.<\/p>\n This provided us with useful information about the geographical distribution of demand for our perfume and fragrance products<\/strong>.<\/p>\n Another important finding was that many buyers were more interested in custom perfume manufacturing<\/strong> than in purchasing our existing ready-made products.<\/p>\n Many visitors to our booth already had their own brands and clear ideas about their products.<\/p>\n They often had specific requirements for:<\/p>\n Instead of simply purchasing existing stock, these buyers wanted to develop custom perfume, private-label fragrance, and OEM\/ODM perfume products<\/strong>.<\/p>\n This confirmed an important direction for our international business.<\/p>\n As a perfume factory, our manufacturing capabilities can provide greater value when we help customers develop products according to their own brand requirements.<\/p>\n Although many customers were interested in our factory, we also recognized several weaknesses in our product presentation.<\/p>\n Our existing perfume samples did not fully meet the expectations of some international buyers.<\/p>\n The problems included product arrangement, color coordination, bottle design, packaging, and sample selection.<\/p>\n Our perfume bottles were generally simple, and many of them were displayed without matching packaging boxes.<\/p>\n For perfume products, the bottle and packaging should work together.<\/p>\n A beautiful perfume bottle<\/strong> can attract attention, but an attractive box and complete packaging can further communicate the product’s positioning and brand value.<\/p>\n Compared with some other exhibitors, our display appeared relatively plain because we did not provide enough coordinated packaging.<\/p>\n Our exhibition experience showed us that perfume packaging<\/strong> is an important part of international product development.<\/p>\n Perfume is a highly visual consumer product. Before customers smell the fragrance, they often see the bottle, box, label, and overall display.<\/p>\n For international buyers, packaging can communicate:<\/p>\n For example, a bottle design that works well in one regional market may not necessarily attract buyers from the Middle East or Europe.<\/p>\n Therefore, perfume manufacturers need to consider the target market when developing bottles and packaging.<\/p>\n Another observation from the exhibitions was product size.<\/p>\n Many of our perfume products were approximately 50ml<\/strong>, but we noticed that some international customers preferred larger perfume bottles.<\/p>\n This was particularly noticeable at the Hong Kong Asia-Pacific Beauty Expo.<\/p>\n This does not mean that 50ml perfume is unsuitable for international markets. Instead, it shows that different markets and customer groups may have different preferences.<\/p>\n For a private-label perfume manufacturer<\/strong>, offering several bottle sizes can provide greater flexibility.<\/p>\n Depending on the target market, customers may consider different specifications such as 30ml, 50ml, 75ml, 100ml, or other customized sizes.<\/p>\n The final choice should be based on consumer preferences, product positioning, distribution channels, and target price.<\/p>\n One of the most encouraging findings was that customers were attracted by our identity as a perfume manufacturer<\/strong>.<\/p>\n Many visitors noticed our factory-related promotional materials and wanted to learn more about our manufacturing capabilities.<\/p>\n They were particularly interested in whether we could produce fragrances according to their own requirements.<\/p>\n This included both modern fragrance categories such as Eau de Parfum (EDP)<\/strong> et Eau de Toilette (EDT)<\/strong> and customized fragrance products.<\/p>\n For us, this confirmed that our factory capability is an important competitive advantage in international B2B perfume business.<\/p>\n The exhibitions also provided valuable lessons about international sales communication.<\/p>\n When communicating with customers, we should first understand what they are interested in rather than simply introducing every product we have.<\/p>\n For example, if a buyer is looking for private-label perfume<\/strong>, the conversation should focus on fragrance development, packaging, bottles, MOQ, pricing, production time, and customization.<\/p>\n If a buyer is interested in ready-made Eau de Parfum or Eau de Toilette<\/strong>, we should focus on product specifications, fragrance selection, packaging, price, and delivery.<\/p>\n Understanding the customer’s needs allows us to provide more relevant information and makes communication more efficient.<\/p>\n Confidence is another important factor in face-to-face communication.<\/p>\n When buyers ask questions about fragrance formulation, perfume longevity, packaging, production capacity, or delivery time, our sales team needs to respond clearly and professionally.<\/p>\n Confidence comes from product knowledge.<\/p>\n The better we understand our perfume products and manufacturing capabilities<\/strong>, the easier it is to answer customer questions and establish trust.<\/p>\n If a customer has to wait too long for an answer or feels that the salesperson is uncertain, they may quickly lose interest.<\/p>\n Therefore, continuous product training is essential for our foreign trade team.<\/p>\n Price was another important issue during the Canton Fair.<\/p>\n Many buyers wanted to know the price immediately, whether they were interested in ready-made perfume products or customized fragrances.<\/p>\n For Eau de Parfum, Eau de Toilette, and custom perfume<\/strong>, pricing should be based on the actual product requirements.<\/p>\n Before providing a customized quotation, we should understand:<\/p>\n A quotation needs to balance competitiveness and profitability.<\/p>\n A price that is too low may make the project difficult for the factory, while a price that is too high may cause the customer to lose interest.<\/p>\n Understanding the customer’s market and requirements therefore helps us provide a more appropriate quotation.<\/p>\n Different markets have different product positioning, packaging requirements, purchasing power, distribution channels, and competitive environments.<\/p>\n Knowing the customer’s country helps us better understand the potential market position of the perfume.<\/p>\n For example, a buyer developing a premium perfume brand for the Middle East may require different packaging and bottle designs from a buyer selling affordable fragrance products in Southeast Asia.<\/p>\n Therefore, the country and target market should be considered when discussing perfume OEM pricing and product development<\/strong>.<\/p>\n Collecting customer information at an exhibition is only the beginning.<\/p>\n At the Canton Fair, we collected a significant number of customer contacts. However, many conversations were relatively short.<\/p>\n A customer may visit a booth, exchange a business card, add a WhatsApp or WeChat contact, and then leave.<\/p>\n After several days, the customer may not clearly remember every supplier they met.<\/p>\n This makes timely follow-up extremely important.<\/p>\n Our foreign trade team needs to organize customer information after each exhibition and contact buyers according to their actual requirements.<\/p>\n Useful customer information includes:<\/p>\n The more complete the information, the easier it is to continue the conversation.<\/p>\n During the exhibitions, some customers preferred adding us through WeChat or WhatsApp rather than exchanging detailed emails.<\/p>\n We found that WeChat follow-up sometimes generated fewer responses than expected, particularly when multiple messages were sent without receiving a reply.<\/p>\n This taught us that international customer follow-up should not rely on a single communication channel.<\/p>\n Depending on the customer and market, we can use:<\/p>\n The key is to provide useful information rather than repeatedly sending messages without understanding the customer’s needs.<\/p>\n Our experience at the Hong Kong Asia-Pacific Beauty Expo was considerably different from the Canton Fair.<\/p>\n During the three-day exhibition, many visitors appeared to come from Japan, South Korea, and other Asian markets.<\/p>\n We saw relatively few serious perfume buyers from Europe and the Middle East.<\/p>\n Compared with the Canton Fair, the overall quality of potential perfume buyers seemed lower from our perspective.<\/p>\n This difference helped us better understand why exhibition selection is important for a Chinese perfume manufacturer seeking international B2B customers<\/strong>.<\/p>\n The Hong Kong exhibition also gave us an opportunity to compare our products with other perfume displays.<\/p>\n A perfume exhibitor from Dubai was located opposite our booth, while another perfume booth from Guangdong was nearby.<\/p>\n Compared with these displays, we realized that our product presentation could be improved.<\/p>\n Some competing perfume displays had:<\/p>\n Their products attracted attention partly because the entire display looked more complete.<\/p>\n This showed us that product presentation is not simply decoration. It is part of perfume marketing<\/strong>.<\/p>\n Based on the two exhibitions, we identified several areas for improvement.<\/p>\n Our samples should better reflect the preferences of different international markets.<\/p>\n We need to develop a more diverse selection of fragrance products<\/strong> for the Middle East, Africa, Southeast Asia, Europe, and other markets.<\/p>\n We need more attractive and market-oriented perfume bottle options, especially for customers looking for premium or distinctive private-label products.<\/p>\n Perfume bottles should be displayed together with suitable boxes whenever possible.<\/p>\n The bottle, box, label, and fragrance should create a consistent product image.<\/p>\n Because international buyers showed interest in larger bottles, we should consider expanding the available size options for selected perfume products.<\/p>\n A professional perfume booth should make it easy for buyers to understand the product range.<\/p>\n Sample arrangement, color coordination, lighting, packaging, and product classification all deserve greater attention.<\/p>\n The biggest lesson from these exhibitions is that custom perfume manufacturing<\/strong> represents an important opportunity for Shandong Aili Cosmetics.<\/p>\n Many international buyers already have their own brands and understand what they want.<\/p>\n They need a reliable perfume manufacturer that can turn their ideas into finished products.<\/p>\n This creates opportunities for:<\/p>\n Our future product strategy should therefore place greater emphasis on flexible customization rather than relying only on ready-made perfume products.<\/p>\n The fragrance market is also expanding beyond personal perfume.<\/p>\n In addition to traditional perfume, Eau de Parfum, and Eau de Toilette<\/strong>, fragrance brands can consider products such as:<\/p>\n For customers interested in developing a complete fragrance portfolio, personal perfume and home fragrance products<\/strong> can complement each other.<\/p>\n This provides another potential direction for our future international product development.<\/p>\n The two exhibitions gave us a more realistic understanding of the international perfume business.<\/p>\n The global market is not simply about producing perfume and finding buyers.<\/p>\n A successful fragrance product needs to combine:<\/p>\n Fragrance + Bottle + Packaging + Market Positioning + Price + Customer Service + Manufacturing Capability.<\/strong><\/p>\n A professional perfume factory needs to understand all of these elements.<\/p>\n The Canton Fair showed us that there is strong interest in custom fragrance and private-label perfume manufacturing<\/strong>, especially among international buyers with their own brands.<\/p>\n The Hong Kong exhibition, meanwhile, reminded us that exhibition selection and product presentation can have a major influence on business results.<\/p>\n We found that the Canton Fair attracted many professional international perfume buyers, particularly buyers from the Middle East, Africa, and Southeast Asia. Many were more interested in custom perfume and private-label fragrance<\/strong> than ready-made products.<\/p>\n Many buyers had specific requirements for fragrance profiles, bottle design, packaging, fragrance longevity, product sizes, and target prices. They were interested in developing customized fragrance products for their own brands.<\/p>\n Packaging influences the first impression of a perfume. A coordinated perfume bottle, box, label, and product display can make a fragrance product look more professional and attractive.<\/p>\n Ready-made perfume uses an existing product and formulation, while custom perfume<\/strong> is developed according to the customer’s requirements. Custom projects can involve fragrance, bottle, packaging, labeling, and product positioning.<\/p>\n Yes. As a professional perfume manufacturer<\/strong>, Aili Cosmetics can provide fragrance products including Eau de Parfum (EDP)<\/strong> et Eau de Toilette (EDT)<\/strong>, as well as customized fragrance solutions.<\/p>\n Buyers should consider manufacturing experience, product quality, customization capabilities, production capacity, packaging options, communication, delivery capability, and the supplier’s ability to support long-term cooperation.<\/p>\n Important challenges include understanding local fragrance preferences, selecting suitable products, providing competitive prices, presenting attractive packaging, communicating professionally, and following up with customers effectively after exhibitions.<\/p>\n Aili Cosmetics is also developing fragrance product categories beyond personal perfume, including home fragrance, room fragrance, reed diffuser, aroma diffuser, and other scented products<\/strong>, providing opportunities for customers seeking broader fragrance portfolios.<\/p>\n Participating in the 136th Canton Fair and the Hong Kong Asia-Pacific Beauty Expo gave Shandong Aili Cosmetics Co., Ltd. valuable practical experience in international perfume and fragrance business development<\/strong>.<\/p>\n The Canton Fair demonstrated strong interest in custom perfume, private-label fragrance, Eau de Parfum, and Eau de Toilette manufacturing<\/strong>, particularly from buyers with their own brands.<\/p>\n The Hong Kong exhibition provided a different experience and helped us identify weaknesses in product selection, perfume bottle design, packaging, sample presentation, and exhibition strategy.<\/p>\n For us, these lessons are valuable.<\/p>\n In the future, Shandong Aili Cosmetics will place greater emphasis on market-oriented fragrance development, attractive perfume packaging, customized bottle options, professional product presentation, competitive pricing, and efficient customer follow-up<\/strong>.<\/p>\n As a professional perfume factory and fragrance manufacturer in China<\/strong>, we will continue to develop custom perfume, OEM\/ODM fragrance, private-label perfume, Eau de Parfum, Eau de Toilette, home fragrance, aroma diffuser, and other fragrance products<\/strong>.<\/p>\n Our goal is not simply to meet customers at exhibitions, but to turn these meetings into long-term partnerships and provide international fragrance brands with reliable manufacturing solutions.<\/p>","protected":false},"excerpt":{"rendered":" Shandong Aili Cosmetics shares practical insights from the Canton Fair and Hong Kong Beauty Expo, covering perfume buyers, custom fragrance, packaging, pricing and OEM opportunities.<\/p>","protected":false},"author":1,"featured_media":5124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Perfume Industry Insights After the Canton Fair & Hong Kong Beauty Expo","_seopress_titles_desc":"Shandong Aili Cosmetics shares 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<\/p>\n![\"\"](\"https:\/\/ailiperfume.com\/wp-content\/uploads\/2024\/11\/4.jpg\")
<\/p>\nWhat Did We Learn from the 136th Canton Fair?<\/h2>\n
Why Were International Buyers Interested in Custom Perfume?<\/h2>\n
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What Problems Did We Find in Our Perfume Product Display?<\/h2>\n
Why Are Perfume Bottles and Packaging Important?<\/h2>\n
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Are 50ml Perfume Bottles Suitable for All Markets?<\/h2>\n
What Did Perfume Buyers Want from Our Factory?<\/h2>\n
What Should We Focus on When Talking to Perfume Buyers?<\/h2>\n
Why Is Confidence Important in Perfume Sales?<\/h2>\n
How Should a Perfume Factory Quote Prices at an Exhibition?<\/h2>\n
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Why Is the Customer’s Country Important When Quoting Perfume?<\/h2>\n
Why Is Customer Follow-Up So Important?<\/h2>\n
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What Did We Learn About WeChat and WhatsApp?<\/h2>\n
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How Was the Hong Kong Beauty Expo Different?<\/h2>\n
What Did We Learn from Other Perfume Exhibitors?<\/h2>\n
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What Improvements Should Aili Cosmetics Make?<\/h2>\n
Improve Perfume Sample Selection<\/h3>\n
Improve Bottle Design<\/h3>\n
Improve Packaging<\/h3>\n
Offer More Product Sizes<\/h3>\n
Improve Product Display<\/h3>\n
What Does This Mean for Our Perfume OEM\/ODM Business?<\/h2>\n
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What Is the Role of Home Fragrance and Aroma Products?<\/h2>\n
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Our Reflections on the International Perfume Market<\/h2>\n
Frequently Asked Questions About Our Perfume Industry Insights<\/h2>\n
1. What did Aili Cosmetics learn from the 136th Canton Fair?<\/h3>\n
2. What types of perfume did international buyers request?<\/h3>\n
3. Why is perfume packaging important for international buyers?<\/h3>\n
4. What is the difference between custom perfume and ready-made perfume?<\/h3>\n
5. Can Aili Cosmetics manufacture Eau de Parfum and Eau de Toilette?<\/h3>\n
6. How should buyers choose a perfume manufacturer in China?<\/h3>\n
7. What are the main challenges in international perfume sales?<\/h3>\n
8. Does Aili Cosmetics produce home fragrance and aroma diffuser products?<\/h3>\n
Conclusion<\/h2>\n